Make Your Website Stand Out to ChatGPT, AI and Your Clientele
By Fungai Tichawangana, Artist Dynamix
Published in Longmeadow Neighbors & Northampton Living | December 2025
The way people find things online is changing. Instead of searching on Google and clicking through pages of links, millions now ask tools like ChatGPT for direct answers. These “AI assistants” use powerful text models that pull from many online sources.
This is significant for your business because these tools are already shaping where web traffic goes. In the U.S., more than 5% of desktop searches now happen through AI assistants, a number that has more than doubled in a year.
Even when people use Google, AI summaries appear at the top of up to 50% of Google responses.
You want your business to be in that mix. Here’s how to make that happen, without needing to be a tech expert.
1. WRITE CLEAR, USEFUL ANSWERS
ChatGPT and similar tools look for information that directly answers questions. Review your website and make sure it includes simple, clear responses to what your customers actually ask.
Instead of saying, “We offer a range of services,” write “We help small businesses keep their books organized and tax-ready all year.” If you’re a café, answer questions like, “Do you have Wi-Fi?” or “Are you open on weekends?” in plain sentences.
2. ORGANIZE YOUR PAGES CLEARLY
Each section of your website should have a clear title that matches what people might search for or ask an AI about. Use headings that say what the section covers, such as “Menu and Hours,” “About Our Team,” or “Customer Reviews.”
This helps AI tools (and people) understand your site’s structure and content.
Clever titles like “Welcome to Our World” or “Where Dreams Meet Spreadsheets” may make you smile as you write them, but they will not help you get found.
3. GET CITED BY TRUSTED, AUTHORITATIVE SOURCES
AI systems like ChatGPT learn what’s credible by studying established publishers. When your business is mentioned or linked in trusted news outlets such as the Daily Hampshire Gazette, The Berkshire Eagle, or Inc413, it sends a signal that you’re real and reputable.
These outlets already appear in AI results, which means your name rides along with theirs in the AI ecosystem.
4. STAY CURRENT AND TRUSTWORTHY
ChatGPT tends to recommend websites that feel credible. That means showing signs of life: recent updates, correct contact information, and clear descriptions of who you are.
Add a real photo of your team, recent reviews, and examples of your work. These details build trust with both visitors and AI systems. Add original information like case studies, reports from your own research, and other firsthand insights.
Fungai Tichawangana
WEB DEVELOPMENT & DIGITAL MARKETING
Web Development and Digital marketing
Artist Dynamix and Inc413
4132008870
fungai@artistdynamix.com|
artistdynamix.com
inc413.com
5. PROVIDE LOTS OF CONTEXT
If you’re a local business, make sure your site clearly mentions your town, region, and what makes your business part of the community. For example: “Serving Longmeadow and Western Mass since 2010.”
AI models love context. When someone searches for “best bookkeeping service in Western Mass,” you want your location and story to be part of what stands out.
This next stage of visibility on the web is about being credible, clear, and discoverable. As more people turn to AI for answers, businesses that write for both humans and machines will earn a new kind of visibility.
With AI, there’s no long list of search results to scroll through. The tool usually gives one main answer, or just a few. That means your business either shows up… or it doesn’t.
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